The current developments seen on the technological front has opened the gates for the traditional retailers to enlarge their customer base. Today, you'll see umpteen number of devices and communication equipment that enable an e-tailer to enrich his products presentation while re-defining his user experience.
From gen X, we now talk about gen Y which is more tech geek and prefers to purchase products through their smart devices. Similarly, e-merchants are also making earnest endeavors to get a successful online store. A lot of this depends on what e-commerce platform you choose and customization flexibility it offers.
For example: if you opt for Magento customization and development, the platform is said to be the reservoir of useful features to help you foster your brand popularity.The choice certainly depends on the scale of your business, specific features you want, ease of operation and many more. However, there are some kick-ons that can help you drive more user traction.
1. Uniformity It's important to showcase the same line/range of products on multiple platforms, right from your traditional store, to your e-store, m-store and social networking sites. Don't let your customer browse from one platform to another to find a product that he/she might have seen on your m-site.
2. Responsive design element Responsive web design is quite avidly being used by the web companies to design websites that enable finest viewing experience. The idea is to enable the website to appear the same on different devices- desktops, Smartphones, tablets, iPads and the like. Another notable point is to use specific themes, images and graphics for specific device.
Looking at the astounding mobile user base, it is recommended to start focusing on this profitable medium.
3. Consumer behavior This is all about all those uninviting updates and special offers that the companies and several online stores keep providing. Not all of us are ready to absorb such updates and as a result,we keep ignoring them. A success tip here is to shoot off these updates as per the likings of different groups of your target audience. For example: youngsters between the age group of 18-25 are keen to receive updates on special offers related to gadgets, fashion accessories, etc.
4. Customer relationship program Keeping your customers happy is considered as a long term investment wherein you make efforts to understand the requirements of your customers. Sending a thank you message right after order booking is necessary to maintain good relations. Also, during festival times or occasions of any grand celebrations, you can always reach your customers by writing a customized and personalized message. This way you can not only advertise about your discounts and special offers but also develop healthy relations.
Whatever e-commerce platform you choose,mastering the aforesaid is a must for the success of your online store.
Setting Up an Ecommerce Store: The Basics The Benefits of an Online Store Got $20? Why Not Start Your Own Business? Online Shopping Carts That Are Safe and Reliable Where Does E-Commerce Go?
0 comments:
Post a Comment