An easy mistake made by a lot of business owners who are new to the internet is to try and fix low online sales with spending money on online advertising. It is not a good idea to just throw money at the problem as this strategy won't always work. Just think what is the point of advertising and getting more people to visit your website if your website is not capable of converting all those visitors into real customers?
The concept of web traffic conversion rate is to measure how many people actually buy something from you as a percentage of the total number of your online visitors. If the percentage is low, then the effectiveness of any advertising campaigns will also be low and you should take the time to examine why the percentage is so low and try to implement changes to improve it.
The concept of web traffic conversion rate is to measure how many people actually buy something from you as a percentage of the total number of your online visitors. If the percentage is low, then the effectiveness of any advertising campaigns will also be low and you should take the time to examine why the percentage is so low and try to implement changes to improve it.
If the percentage is low, you could have a problem with the way you are presenting your information. Maybe you haven't given customers enough information to help them decide to buy from you. Maybe your online ordering system is too complicated or badly designed where customers do not feel safe or comfortable shopping with you. It is always a good idea to provide the customers with as much information as possible. Provide them with all your contact information (telephone number, fax, email address etc.) so they can easily ask you questions.
If your online sales is low, it is very important to analyze the stats to see whether it is due to low traffic (online exposure) or low conversion rate. Many businesses make the mistake of thinking they can cure poor online sales by spending money on online advertising. Advertising can only increase your web traffic. It won't cure you of low conversion rate. If your website suffers from low conversion rate, do not spend a lot of money on advertising until you've fixed it, otherwise the money will be wasted as the extra visitors generated by the advertising campaign will not be converted into real customers.
A well designed website should be able to seduce customers into buying and make the buying process as easy and comfortable as possible. Anything above 20% is a good conversion rate while you should seriously consider revamping your website if your conversion rate is below 1%.
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ReplyDeleteThanks for this great amount of detail about conversion rate. All the websites wanted to have a higher conversion rate so as to increase the online sales. With the help of the above info I have learn so many useful ways to improve this factor.
ReplyDeleteimprove conversion rate